During a regular searching session today, I noticed something quite odd. Much to my surprise, I saw a Bing ad running on Google Adwords.
I can't figure out who is smarter here...Bing or Google? Bing could be thinking "If we can't beat them, join them." Maybe they are so confident in their product that they think that its going to be easy to show how much better Bing is by redirecting a Google visitor.
My opinion is that Google is laughing all the way to the bank. We all know Google could have put the kaibash on these ads but instead let them go up on some pretty sizeable high volume search terms. This gives Google the ultimate PR to quietly show who owns search. I think we all want a viable competitor to emerge but advertising with that competitor doesn't seem to be the way to do it. Your thoughts?
