Bad Idea? Microsoft to open stores a la Apple

In my opinion, this is a bad idea waiting to happen and could hurt the Microsoft brand very publicly if it fails. Although they have brought in skilled help with pedigree from Wal-Mart for instance, this looks like the futile actions of a giant being routinely out smarted by a more nimble and smarter rival.  My prediction is that this one day becomes an MBA business case about further hurting a declining business model.  Microsoft is mimicking a competitor that has already won the game rather than innovate and create a new playing field.

Quote from article at Reuters: Microsoft Corp announced plans Thursday to open its own chain of branded stores as it looks to catch up with rival Apple Inc's successful move into retailing.