I was reading the most recent Google Friends newsletter this morning and its clear that many of the items popping up in the monthly updates are coming from Google's commitment to innovation. Google has been widely publicized for encouraging and expecting employees to spend up to 30% of their time doing things that may not have any bearing on the business - the 70/20/10 model. Google seems to on a daily basis add features that make you say "How cool is that?" and overwhelm you with new items to ask yourself "how can I apply this to my daily life?" The release of Google Street View last week was the latest and greatest but its already old news in what could be called "GoogleSpeed".
A feature that has slowly evolved over time and is worth everyone's time to investigate is Google's web history function. I encourage everyone to look at this latest application because it is a major technology move for Google and ever increases the privacy question that gets nothing but bigger on the web every single day. Here is what I recommend to educate yourself about this issue and dont skip a step!
1) read directly about it at Google: Google Web History
2) See if you can find it in your own Goole account by logging in with your gmail account
3) read this very thorough and informative post by Danny Sullivan who many of you know is the sage of the search marketing world....read Google Search History Expands, Becomes Web History at SearchEngineLand. Note that even Danny is showing signs of concern. I guess that means I am not as paranoid as I sometimes think I am about this issue.
Google has made innovation so commonplace that it almost feels too much. But that innovation has propelled them to more than 50% market share and a huge stock price. I write this blog to chronicle this wave of innovation on the web. Keeping up with that change is how I try to maintain a competitive edge in the web marketing business. I hope it works!
